The Sunny Station campaign, organized for Polsat Television and 4Fun Media, invited visitors to enjoy an active and safe vacation by the Polish seaside. For five consecutive weekends, a special pop-up village appeared in popular coastal resorts, offering beachgoers a variety of attractions. Music and TV stars, renowned DJs, prize competitions, and numerous sports activities entertained the crowds. Visitors were also drawn to virtual reality experiences and photo walls, while the youngest attendees enjoyed the cartoon zone and kids' corner. The event also featured dedicated 7up and Avon zones.