For Children's Day, we built the LEGO® Play Zone, a huge playground filled with iconic bricks and spaces inspired by LEGO sets. The youngest visitors were greeted with creative challenges and tons of fun: constructing buildings, searching for lost minifigures, and even participating in car races. We created four dedicated playrooms where children could enhance their creativity, learn about imaginative building, but most importantly – have a great time. El Padre Agency was responsible for the event's organization and concept.