On behalf of OptiBuy and PSML (Polish Supply Management Leaders), we had the pleasure of organizing the 8th edition of the PROCON/POLZAK 2021 Conference. The event took place at the Crowne Plaza Warsaw - the HUB. As the event partner, El Padre agency was responsible for the conference's direction, production, scenography, graphic and visual design, multimedia, sound, space arrangement, translation, coordination of the conference app creation, and live streaming. The conference was held in a hybrid format.