Zeelandia Expo is a gathering of leaders from the confectionery and bakery industries. For the client, it was crucial to create a unique platform for sharing experiences after a three-year hiatus caused by the pandemic and to promote a new line of vegan products in a way that would persuade event participants. For two days, we transformed the Narvil Hotel into both a confectionery and a bakery, immersing guests in a world full of colors, scents, and flavors.